Whit’s Reviews///The Ilford Jacket

I am back with another Pattern Company review (check out my past one’s here!) and I am so excited to share this company.

Friday Pattern Company is a fairly popular indie sewing company, you’ve most likely at least heard of their patterns like the Wilder Gown and maybe you’ve sewn up a few of their patterns.

I really wanted to highlight this company after listening to Chelsea, the owner, talk about it on this episode of Love to Sew. I highly recommend giving it a listen! I found Chelsea to be so inspiring, on so many levels, but particularly on how she set up her business. From the get go she decided to make sure she had giving back built in to her business plan. Instead of saying, ‘when I make x amount of sales’ she immediately just took 5% off of the profits from each pattern and gave them to charity. I LOVE this. From the word go she decided to make her work about something bigger than herself. It makes me want to support this company, but it also makes me look at my life and see where I can build in giving back.

I also love how diverse her marketing is. From gender nuetral patterns, to showing different sizes, abilities, and races in all their marketing, Friday Pattern Company makes it clear that their designs are for everyone. I love that and I love that they are actively trying to make their sizing even more inclusive.

Here are the questions my readers helped me come up with and Chelsea’s answers to them. To see my thoughts on the specific pattern the Ilford Jacket, check out my youtube video here!

What is your design background? When and why did you start making your own patterns?I have been sewing since I was a child and went to school for fashion design. I always knew that the fashion industry wasn’t really for me and  in 2017 I started Friday Pattern Company. 

Who do you design for? Who is your Target Audience?I don’t really have a target audience as I hope that anyone who feels inspired by my designs feels welcome to sew them! I love that I have a very diverse customer base. 

What level of sewer do you design for? I always keep the beginner sewist in mind when I design. I love designing things that are accessible for someone who is just getting started. A lot of my designs are also somewhat modular and hackable so that more experienced sewists can use them as a jumping off point.

What is your price point and why?My PDF patterns range from $12-16 and my printed patterns range from $18-20. This is in line with the industry standard and the price that I need to charge to support myself and my business along with the charities that the patterns benefit.

What is your size range? Why did you pick this range? What is the size, cupsize, and height that you design your block on?I am in the process of updating my size range. When I first started Friday, my sizing was XS-XXL (up to 46” bust). Once the company grew I added more sizes up to 4X (up to 54” bust). And then I felt that that wasn’t a large enough size range so I am now bringing all of my patterns up to 7X (up to 60” bust). Different patterns have different additional sizing options. Some have multiple lengths, some have multiple cup sizes. The height that my block is built on is 5’6”.

Do you support Black Lives Matter? What are some ways that you are anti racist and inclusive in your company on a day to day basis?I do support Black Lives Matter. 5% of the proceeds from all of my patterns go to charity with each pattern benefitting a different charity. Most benefit charities that support marginalized communities like the ACLU, the Trevor Project, the Loveland Foundation, RAICES, and more. Beyond that I make sure that all of my marketing and social media reflects the inclusivity and diversity that is at the heart of Friday Pattern Company. 

Is there anything else you would like people just discovering your company to know?Friday Patterns are designed to be fun. I believe strongly in the transformative power of the joy that comes with learning to sew your own clothing. If you’re sewing with a Friday pattern I want you to have fun and feel inspired to express yourself! 

Thank you Chelsea for taking part in this series! I knew going in that Friday Pattern Company patterns were worth spending your time and money on, but I hope this post proved it. I can’t wait to see what this company does in the years to come!

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